I researched more into the brand, Gaultier’s garments, his signature style—I realised that above all, the silhoutte was the most common theme. In JPG’s perfume line, haute coture, and ready to wear lines, the silhoutte, male or female, is always at the centre of it all.
So for the logo, I took the shape of the iconic Le Male bottle and developed it into the logo — the J is an interpretation of the Left side of the bottle, and the P’s bowl is a direct refrence to the bottle itself.
This was further developed into various advertisments, staionery designs, and branding guidelines.