Performance ReviewCentral Saint MartinsJuly 2025


This was my final project at CSM and consisted of a video, interactive display, and newspaper which doubled as my disseration and CV. 

Abstract below:

PERFORMANCE REVIEW: Investigating the absurd performance of professionalism through an absurd performance of professionalism. 

How can graphic communication design be used to communicate the absurdity of professionalism in late-stage capitalism?

Through performance photography and moving image, I expose the emotional absurdity in professionalism. So often, we are caught rushing around from meeting to meeting, home to office, office to home. As designers in the freelance “be your own boss” era of working, we are forced to. Nothing feels certain. You must hustle and play the game, maintain composure as the world rots around you. Every day, we actively choose to dissociate this time we spend at work and put on a performance. Whether it’s a customer, a client, or a boss, our professionalism is a performance, no one is professional in the home.